According to TechSplurge.com it seems that AR apps are becoming a rising trend and the future of most apps. Though growing slowly AR apps for android seem to be overtaking QR codes. In particular, Layar.
Layar is an app that displays the real world, through the use of your camera, and then displays real time digital information on the top of the real world based on your location. (see links above). Similar Apps to this one are Wikitude World Browser. This app is useful for planning a trip or things like getting information about landmarks and surroundings.
Another similar AR app is the Weather Reality app. this app allows for current conditions, real time radar and severe weather alerts. It also has the ability to geo-tag weather pictures on social networking sites.
There is even a fast food reality app to make it quick and easy to find nearby Fast Food Restaurants like McDonalds.
I think that AR apps like these are starting to pick up is that it is quick and easy, point and shoot with your camera (because basically every phone now comes with a camera) and information pops up. While it is just as easy to download and install the Scan app for QR codes, i think that people like seeing real time so that they have visuals of distance and surroundings. these AR apps could be especially helpful when it comes to finding your way around a city or if you have gotten lost somewhere.
Not only are AR apps good for getting information about weather and directions but they can also be used to help market a product. For instance RED BULL has just launched a new app to boost their product sales. From what I understand of it the app is to create your own race track by taking photos of cans of Red Bull and then it creates a race track where your phone then becomes the controller of a race car. I dont really get how this is beneficial to marketing but I suppose it is an interesting way to market a product.
Finally AR and AR apps can be used just for fun. For example http://gamesalfresco.com/2008/03/03/top-10-augmented-reality-demos-that-will-revolutionize-video-games/ featured a video about 3D graffiti AR (number 5). I found this really cool and interesting because I like well done graffiti and being able to see this and art in 3D could be cool and educational or just fun. http://toucharcade.com/category/games/augmented-reality/ this website featured another fun AR app, the Star Wars tie fighter app. in this app you aim your camera at something real and the game makes the real object interactive.
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